Your Menu Is
Losing You Money.
We Fix That.
Allergen-verified, branded recipe cards deployed to kitchen walls in under 8 minutes. For resort chains and hospitality groups that can't afford inconsistency.
The average hospitality group loses $43K–$255K per year to undocumented recipes. Is yours one of them?
Sound Familiar?
Every resort kitchen we've worked with has at least 6 of these. Most have all 10. Each one costs you money, time, or risk — usually all three.
Recipes live in the head chef's head — and leave with them
Every departure is a knowledge drain. Onboarding the replacement takes weeks.
Every recipe stored, searchable, and printable. Chef turnover becomes a non-event.
A new recipe card takes half a day to produce
Word doc, format, photo resize, allergen check, print. Four hours minimum.
8 minutes from dish to print-ready allergen-verified card on the wall.
Your allergen matrix is a spreadsheet nobody trusts
Manual updates. Human error. One incident away from a six-figure liability.
Auto-verified on every card. 14 EU allergens. Zero manual checks required.
Health inspection prep takes two days of panic
Scrambling to find documents, print records, brief staff. Every single time.
Open the laptop. Documentation is current, organised, and ready.
Food cost is drifting but nobody knows exactly why
Portion sizes vary by chef. The same dish costs 30% more at one outlet.
Standardised specs across every outlet. Variance eliminated by the card.
New chef onboarding takes 6–8 weeks of confusion
Below-standard food. Guest complaints. Kitchen tension. Lost revenue.
System does the teaching. Average onboarding now 4 days.
Seasonal menu updates create a documentation backlog
Old cards on the wall. Chefs working from memory. Inconsistency guaranteed.
Update once, regenerate instantly. Every outlet gets the new card same day.
Multi-property consistency is aspirational, not operational
The flagship property's standards don't survive the copy-paste to property three.
Central recipe library, deployed to all properties simultaneously.
Training plans exist as PDFs nobody prints
No visibility into who's been trained on what. Compliance gaps everywhere.
Training plan tracker linked to each dish and outlet. Status visible in real-time.
Your GM has no visibility into kitchen documentation status
They find out about gaps when something goes wrong.
Executive dashboard: recipe coverage, training completion, inspection readiness.
What changes when you have a system
Real kitchens. Real numbers.
The first month we standardised across all seven properties, food cost dropped 3.2%. That paid for ExeChef thirty-seven times over.
The Difference Is Obvious
See how ExeChef recipe cards compare to generic Canva templates and competitor tools.
Before — Canva & copy-paste
BEFORE
No allergens. No specs. No standard. Just a Word doc with a logo on it.
After — ExeChef
AFTER
Allergen-verified. Weighted specs. QR code. Print-ready in 8 minutes.
Competitor — MEEZ
MEEZ
Generic layout. No allergen badges. No outlet branding. No QR code.
ExeChef — Gold Standard
EXECHEF
Hero image. Food cost % visible. Allergen strips. QR code. Brand owned.
Ready to see how ExeChef transforms your recipe documentation?
Get Started FreeThe transformation
Before ExeChef. After ExeChef.
This is what shifts when you stop running your kitchen on hope and habit.
Recipes live in the head chef's head
Every recipe documented, searchable, printable
Chef leaves — knowledge walks out the door
Chef leaves — recipes stay, onboarding takes days
New dish → Word doc → format → print → 4 hours
New dish → 8 minutes → allergen-verified card on the wall
Allergen matrix: a spreadsheet nobody trusts
Auto-verified on every card. Zero manual checks.
Health inspection = two days of panic prep
Health inspection = open the laptop. You're ready.
Portion drift. Food cost creeping. Nobody knows why.
Standardised across every outlet. Variance eliminated.
New chef onboarding: 6–8 weeks of confusion
New chef onboarding: 4 days. System does the teaching.
Which column does your kitchen look like right now?
Take the Free 60-Second Kitchen Audit →Menu to Wall in Under 8 Minutes
You don't write recipes. You don't format cards. You don't build allergen matrices. The system does the heavy lifting. You review and approve.
Upload Your Menu
2 minDrop in a PDF, paste from email, snap a photo, or give us a URL. Our AI extracts every dish — name, description, price, dietary flags.
Recipes Built Automatically
AutomaticThe recipe engine builds complete professional recipes: ingredients with quantities, method steps with temperatures, allergens auto-verified. You review — not write.
Photograph Your Dishes
30 sec / dishOpen the generator on your iPhone. Tap 'Take Photo' at the pass. The image uploads to the card instantly. That's your hero card — 90% dish photo.
Generate Cards
3 clicksSelect outlet → select dish → generate. Recipe card for the kitchen file. Hero card for the wall. QR code linking the two. Both download in one tap.
Print and Mount
DonePrint the hero cards. Laminate them. Put them on the wall. Every station, every outlet. Staff scan the QR, get the full recipe on their phone. Standards are visible.
Proven in the field
What happens when kitchens get a system
Real results from hospitality groups that decided undocumented kitchens were a liability they couldn't afford.
"We had a guest hospitalised. After that, I couldn't sleep. ExeChef is the first system that made me feel like we actually had control."
"When our second head chef resigned I thought — here we go again. Then I realised all the recipes were already in ExeChef. The handover took one afternoon."
"The first month we standardised across all seven properties, food cost dropped 3.2%. That paid for ExeChef thirty-seven times over."
Free Kitchen Audit
Is Your Kitchen Flying Blind?
Take our 60-second scorecard. 8 questions. Instant results. Find out exactly where your kitchen systems are costing you money — before an incident forces the issue.
- ✓See your kitchen's risk score instantly
- ✓Identify your biggest documentation gaps
- ✓Get a personalised improvement roadmap
- ✓No sales call required to see your results
Your score will look like this
Serious risk. One incident away from a crisis. Immediate action needed.
You've made a start. But there are gaps that will cost you eventually.
Ahead of 90% of kitchens. See where there's still room to tighten up.
Based on 8 questions about your current kitchen systems
Get Kitchen Intelligence, Weekly
Practical insights on menu engineering, allergen compliance, and food cost control. Written by a chef, not a marketer.
No spam. Unsubscribe anytime. We respect your inbox.
Different Role. Same Relief.
For the Executive Chef
- ✓Your recipes documented professionally — not in a Word doc
- ✓Allergens auto-verified so you sleep at night
- ✓New staff reference the wall, not your memory
- ✓Menu changes reflected in minutes, not weeks
For the F&B Director
- ✓Consistent standards across every outlet and property
- ✓Food cost visibility per dish — no more guessing
- ✓Training time cut from weeks to days
- ✓QR codes on walls = accountability without micromanagement
For the GM / Owner
- ✓Kitchen runs the same whether the exec chef is there or not
- ✓Allergen liability managed systemically, not by hope
- ✓Clear ROI: $25/day protects millions in revenue
- ✓When staff leave, the knowledge stays on the wall
Built for Resort Kitchens. Not Silicon Valley.
Menu Import
PDF, URL, text, photo — AI extracts and builds complete recipes automatically
Card Generator
Three clicks: outlet → dish → generate. Recipe + hero cards, QR codes embedded
Allergen Engine
14 EU allergens, 60+ ingredient cross-references, auto-detected and badge-coded
Camera Upload
Photograph dishes at the pass. iPhone camera to card in seconds
Card Manager
Every card searchable, downloadable, editable. Desktop and mobile
QR Code System
Wall card → phone scan → full recipe. Track which dishes get scanned most
Simple, Transparent Pricing
Setup fee: $2,500 (waived on annual plans)
Resort
Single property, unlimited outlets
- ✓Unlimited recipe & hero cards
- ✓14-allergen verification engine
- ✓QR code generation per dish
- ✓Multi-outlet support
- ✓Image upload & CDN hosting
- ✓Training plan tracker
- ✓Email support
Group
Up to 5 properties, priority support
- ✓Everything in Resort
- ✓Up to 5 properties
- ✓Cross-property recipe library
- ✓Priority onboarding (48hr)
- ✓Dedicated account manager
- ✓Quarterly business reviews
- ✓Custom branding per property
Enterprise
6+ properties, custom integrations
- ✓Everything in Group
- ✓Unlimited properties
- ✓API access
- ✓SSO / SAML authentication
- ✓Custom SLA & uptime guarantee
- ✓On-site onboarding available
Frequently Asked Questions
Every Week Without a System
Costs You Money
Undocumented food cost variance. Allergen liability. Training hours. Knowledge walking out the door. It adds up faster than you think.
We only work with properties that care about standards.